Once you attain top 3 rankings for your main keywords, you'll be able to gauge the ROI and determine if Google ads are still needed.
Most of our clients see a strong ROI from Google ads before and after achieving top rankings. We may recommend adjusting your campaign keyword focus to compliment your SEO strategy.
For example, If you're in the top 3 organically for "Dentist in YOURTOWN", you may want your Google ad strategy to target keywords such as "Dentist in NEIGHBORING-TOWN". Google rarely allows you to rank in a neighboring town organically and this strategy is proven to bring in an ROI from both SEO and Google Ads.
Another option many dentists elect to utilize, involves targeting specific types of new patients. Google ads allow us to show you as a search result when someone is searching for a specific services / solution. It's more expensive to target "Invisalign" or "Dental Implant" keywords, but the return is often stronger because of the high ticket service being marketed.
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