Load speed tests can be performed by many online free "tools". Sometimes, certain tools are designed so show "bad" results in an attempt to sell you their support services. As with any third party "audit" or "scan" feel free to send us those results and request our professional opinion. We will review it for any helpful suggestions or information and explain why any false or non-helpful information should not be followed.
Google has a website speed test, which we utilize prior to launching our sites to ensure they're appropriate for SEO results. If the site load speed is under 75%, it may require a redevelopment or speed up.
This can only be accomplished by a senior level developer. If the site is not an Identity website, we can provide a quote for this service. If it is a site by Identity but was loaded up with scheduling software, chat widgets or custom videography, it may need custom speeds ups in addition to the original development of the site, which we can also provide a quote for.
The speed of a site is one of MANY ranking factors that Google and other search engines consider when determining rankings. Therefore, it's one of our many ranking factors considered when providing SEO services.
If your website hasn't been updated in 3 or more years, a once fast loading site can begin to incur issues. Talk to us about a refresh in design or development to ensure your site is still functioning where it needs to be.