Tracking phone numbers are great! We even use them here at Identity Dental Marketing to ensure our calls are always handled with professionalism and attention to detail.
It makes sense for any business to use call recording to ensure quality and for training purposes.
However, tracking phone numbers for ROI calculation is tricky and often times misleading. How many times has a patient saved a phone number and it has been categorized as a new patient lead? Countless times. This method can truly damage your ability to get clean information and can destroy your metrics. In addition, if you do not own the tracking phone number, it can result in patients calling a competitor in the future when the marketing agency resells “your” number.
When it comes to Google ads, the platform is sophisticated. It tracks the incoming calls that come through ads. We track calls that come through landing page forms as well. We can collect data about traffic, leads and more.
Gone are the days of juggling multiple phones numbers to try to piece together incorrect data.
Call recording is IN. Call tracking numbers are out.