Grace Rizza of Identity Dental Marketing shares insights on leveraging SEO for specific insurance-based keywords. Rizza suggests focusing on a primary search term, such as "dentist in town," and then targeting long-tail search terms related to insurance. She notes that this strategy is not suitable for all practices, depending on their goals. Rizza recommends combining SEO with targeted Google ads to attract patients with specific insurance coverage. Identity Dental Marketing offers specialized services to create targeted pages and implement effective SEO strategies. Rizza concludes by inviting interested parties to contact them for attracting more PPO patients.