What to do if the client asks why should I pay you when SEO is reliant on reviews?
A Quick Google Search Will Reveal The Answer
By looking at the Google Search Results in the maps section, you can clearly see that some sites with fewer reviews outrank others with more reviews. This is because while reviews are a ranking factor, they’re among thousands of other ranking factors.
When a client achieves a competitive number of reviews, the past SEO work which has been completed will contribute to quicker rankings on Google. In short, all of the SEO will “kick in”. We’ve seen time and again that reviews alone will not typically get a site to the top of Google Search results. Ongoing SEO strategies paired with a Review Generation Strategy are best.
Even after achieving the number 1 spot for all main and long-tail keywords, a dentist should continue to invest in SEO to prevent others from outranking him/her. In a low competition market, continued SEO builds a defensive wall against future competition.
Beyond The Review
The best SEO approach incorporates both Google Reviews and all the other, ever evolving ranking factors. In no particular order, some of the top factors for ranking on Google are:
Quantity of Content
Keyword Integration
Micro & Meta Data
Page Responsiveness
Page Experience
Page speed
On-site Optimization
Intralinks
Inbound Links or Backlinks
Directory Site Optimization
Photo Optimization
Video Optimization
MORE!
The development and fulfillment team at Identity Dental Marketing are all experts in SEO. Our systems are diverse, protecting against algorithm changes and platform adjustments, which are constant with Google and other major search engines. By having a diverse and ever-growing list of strategies, we keep our clients on top and moving up.