Social media marketing brings a great deal of value for any business. It's a place where you can publish unique content, build your brand, and over time -- attract new patients. 

Social media marketing for a start up is best used to build brand recognition. If your budget allows for a long term branding strategy, you may want to consider working with Identity Dental Marketing for a Custom Photo Video Shoot. 

This will allow our team to help capture professional content that highlights the following: 
-  Your company values
- Your team philosophy
- Your core services
- What patients can expect when joining your practice 
- Patient testimonials (excellent for social media ads) 
- Ads highlighting particular services / selling points 
- Professional team and office photos

Without this foundation step (the photo / video shoot), social media ads often lack professionalism and purpose. 

Are you looking to get started with your social footprint, but lacking unlimited funds for a branding campaign? We understand. 

Consider going live at least weekly to address a patients' FAQs. Just as this article is an answer to a question, your patients have questions they often ask, and in the course of your career, you'll come up with fun and powerful ways to address their questions, comments and concerns. Turn your quips into social media snips by going live weekly and talking as if you were addressing one patient directly. 

You should also post patient testimonials and show before and after photos of work that makes you proud. 

This will help patients and future patients come to trust you. It will also build up your page as a strong resource for patients. After finding you on Google, patients often visit your Facebook / Instagram page to see "what you're really like". Make sure you give them something to relate to, in order to help build their trust. 

Related Services Offered by Identity Dental Marketing
  • Ask us about our photo video shoot availability.
  • Ask us about our Facebook Ads Campaigns. 
  • Ask us about our Platinum social media campaign. 
  • Ask us about our 52 weeks of social media video prompts (optional scheduling on your behalf). 

These services may not be the best FIRST option for a start up because they don't typically generate and quick ROI, the way Google ads do. They're worth considering after you're open, established and more comfortable investing. Cash flow matters. This is why we often recommend starting with a focus on Google and then integrating the brand building, long term marketing strategies.