Choosing Between Gold and Platinum Social Media
A business owner should never take a one sized fits all approach to marketing. With that being said, most growing businesses have a limited marketing budget and need to balance ideal marketing options with those which may be more cost effective. For this reason we offer 2 great social media options from which to choose. We offer both gold and platinum level social media marketing.
A business owner should never take a one sized fits all approach to marketing. With that being said, most growing businesses have a limited marketing budget and need to balance ideal marketing options with those which may be more cost effective. For this reason we offer 2 great social media options from which to choose. We offer both gold and platinum level social media marketing.
Gold Social Media Content
Gold content is not fully unique to your brand, yet it's customized to fit your practice. This means the content is leveraged among many dental practices, however it is customized with your website link, logos and colors. If you're a pediatric dentist, your content will be appropriate to your services and target audience. If you do not treat kids, you won't see content about children. This content is informative and adds to your professional social media presence and SEO. It won't however allow our team the time to utilize your real testimonials, doctor credentials, or highlight unique selling points like our platinum content does. For total flexibility in content mix, design, and the ability to pre-approve content before it goes live, you'll need to upgrade from gold to platinum.
Platinum Social Media Content
If you're seeking a truly custom solution, we recommend our platinum social media content. This service allows you to submit input about your brand and suggest a professional or casual tone. Our amazing writers and designers will work with your real content, testimonials, and photos to create weekly content that connects with your community, while improving brand recognition and adds to your SEO initiatives. Our team will send the content, allowing you to send revisions by a determined date. We will then schedule it live on your behalf.
What tone should I choose?
When choosing between a professional or casual tone, consider the brand of your practice. Are you seeking to stand out for high tech, advanced adult dentistry? If your goal is to be known as the expert in your field, you may need a more professional brand to connect with your target audience. Funny memes and dog photos are not recommended for those looking to be known as the best in implant dentistry. If you are a small team who has a close relationship with all of your patients, you may want a focus on light-hearted, less technical content to establish a brand of friendship and relatability. What works for one brand is not ideal for another. If you have clarity on your USP, social media marketing tone is easy.
But the "Experts" say....
Yes, we know there are many "marketing gurus" out there writing books about like and follows, when in reality, Facebook, instagram and the rest of the usual suspects care most about MONEY. Organic content can only reach so far. It serves as a validator of your brand for those who have heard about you and are looking you up to see what you're "really like". Truly engaging content for a dental practice happens with boosted video content, live reels, and stories. The marketing you will get from an agency like ours serves a different purpose. It's to establish your brand, add to your rankings on Google, and allow your patients and community to know you before they even meet you.
So What Should I Do?
Ideally, you should utilize our weekly platinum content for brand and reputation building, and consider a Custom Video Shoot paid social media ads. These 2 services paired will have you building momentum, enhancing brand recognition and improving your reputation over time.